When companies add a new product into one of their existing lines, package design plays an extremely important role. It is crucial for the packaging of new products to be able to be seamlessly incorporated into the aesthetic of a collection while simultaneously catching a consumer’s eye.
LifeStyles recently redesigned one of their premium items to fit it into their comprehensive core line of contraception and STI protection products. The better fitting, LifeStyles King condom was designed as a solution for men who require extra width and length in their condoms. The specially lubricated, LifeStyle King condoms are comparable to Trojan Magnum condoms and are available for a fraction of the price.
The team at Dark Horse Design redesigned the LifeStyle King condom packaging to emphasize unwavering reliability, incomparable value, and sexy sophistication. Customers trust the quality of LifeStyles products, which makes brand recognition a key element to the success of the company. With brand loyalty in mind, Dark Horse Design set to work on reconfiguring the product packaging for both the three count and twelve count boxes of LifeStyle King condoms for distribution in the United States and Canada.
To ensure King condoms would be quickly recognizable as a LifeStyle product, Dark Horse Design incorporated elements consistent with the overall imagery of the brand. Rich gold foiling pops against a black satin finished box to deliver a bold and sophisticated look. Sleek lines create a cool playful look, which is both seductive and exciting. The traditional fleur-de-lis pattern is juxtaposed against on trend ombre coloring for an aesthetic that is at once modern and classically refined.
The LifeStyles Quality seal is proudly displayed in the top right corner on the front of the box to maintain consistency with the rest of the product offerings. The quality seal reassures customers they are making a safe choice with their purchase of a LifeStyles contraception and STI protection product.
Seamlessly introduce a new product into your line! Contact Dark Horse Design to learn more about product packaging and design.